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Develop Your Own Personal Brand: Marketing Beauty

Developing a personal brand in the beauty industry involves crafting a unique identity that resonates with your audience, leveraging your skills, values, and expertise to establish a strong presence. Here are essential steps to market your beauty brand effectively: 1. Define Your Unique Value Proposition: Identify what sets you apart from others in the beauty industry . Determine your niche, whether it's skincare, makeup artistry, haircare, or holistic beauty practices. Highlight your unique skills, expertise, or approach that make your brand distinct. 2. Establish Your Brand Story: Craft a compelling narrative that reflects your journey, passion, and values. Share personal anecdotes, motivations, or experiences that connect with your audience emotionally. Your brand story should resonate with your target market and communicate authenticity. 3. Identify Your Target Audience: Understand your ideal customers' demographics, preferences, and needs. Tailor your beauty of...

Card issuers continuously work on protocols

 

When entering the debit or credit card to a point of sale terminal, the reader obtains this type 1 code and it is sent to the issuer who, after verification, returns another code to validate that it is correct and thus be able to complete the transaction. The problem with this code is that if the card is faithfully cloned, these same type 1 codes are obtained, which are valid before the issuers and that is why fraud occurs in physical purchases.

The CVV type 2 is a code that today is becoming more and more used to make procurements over the Internet or by phone. It is that 3 or 4 digit code that we see on the front or back of our card.

These numbers do not appear in relief like the card numbers or expiration date, the reason is to avoid the copy or cloning of the card, so it can only be used if we physically have the card and see the number to be able to enter it. The problem with this code is that anyone can see it and that is where it has its vulnerability.  bacobolts


 Dynamic CVVs, the current safety trend

As we saw, both types of CVV are not 100% safe, since they have aspects that fail to protect the user of debit or credit cards from a possible attack; That is why this security system has evolved and it is increasingly common to find dynamic CVV codes.

Dynamic CVV codes are created to address those security gaps that type 2 CVV codes bring, since they are printed and can be seen by anyone. So, financial institutions are, little by little, acquiring technology to be able to stop printing CVV type 2 on cards and instead assign a different code each time a purchase is to be made.

This means that a random dynamic code will be assigned by the financial institution each time something is to be purchased online or by phone. This unique and changing code is valid for approximately 5-10 minutes each time it is generated, increasing security when making an online purchase.

As we could see, this security system is constantly changing and it is expected that in a short time almost all financial institutions will have random CVV allocation systems so that you feel greater security when making a purchase with your cards. .

At Oyster we are also concerned with finding new forms of protection when you make a transaction; For this reason, when you sign up with us, you receive a physical card for purchases you make within an establishment and, in addition, you access a digital Oyster card that is only used for online purchases, in this way we also help that if you If you lose your physical card, the person who finds it cannot see your CVV code.

With all this information, you can see that card issuers work to provide you with greater security with CVV codes, but it is also up to you to create more careful consumption habits so that together we can avoid undesirable cloning and unrecognized charges that none of us want to face :) .

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