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Develop Your Own Personal Brand: Marketing Beauty

Developing a personal brand in the beauty industry involves crafting a unique identity that resonates with your audience, leveraging your skills, values, and expertise to establish a strong presence. Here are essential steps to market your beauty brand effectively: 1. Define Your Unique Value Proposition: Identify what sets you apart from others in the beauty industry . Determine your niche, whether it's skincare, makeup artistry, haircare, or holistic beauty practices. Highlight your unique skills, expertise, or approach that make your brand distinct. 2. Establish Your Brand Story: Craft a compelling narrative that reflects your journey, passion, and values. Share personal anecdotes, motivations, or experiences that connect with your audience emotionally. Your brand story should resonate with your target market and communicate authenticity. 3. Identify Your Target Audience: Understand your ideal customers' demographics, preferences, and needs. Tailor your beauty of...

The importance of reconciling invoices well in your business

Reconciling is nothing more than making two or more things compatible. In this sense, reconciling invoices is, in a nutshell, making all the numbers add up to your business finances. For many SMEs it is very tedious to carry out this action month after month, but it is vital to maintain a healthy control of your business accounting. construction bolts 

How is an invoice reconciliation done?

According to the second set of results of the study on the demography of businesses, presented by INEGI in March of this year, “it is estimated that 1,010,857 establishments closed their doors definitively, representing 20.8%, and 619,443 establishments were born, representing 12.8% of the country's business population. "

One of the foremost reasons why a business closes is linked to mismanagement of administration and accounting. One of the most important actions to avoid this tragic scenario is to carry out a financial reconciliation of invoices month by month and, therefore, here we explain how this process is.

The most basic and "old school" way to make your business income and expenses compatible is to collect all the tickets and invoices for absolutely all the deposits made to your account and payments to suppliers, services or purchases made. for your business, and carefully compare them with your monthly statement looking for everything to match.

The tedious thing about this process is that you have to compare, line by line, all the numbers to match your monthly statement. Some problems are that it is very easy for a receipt to be lost or the information on paper to be erased, which makes the important monthly collation difficult.

There are already some digital alternatives that facilitate the accounting reconciliation of invoices, but using them implies a constant investment on the part of your business. But whether you decide to do it manually or using specialized software, knowing the importance of reconciling invoices can help your business in many ways.

Why is invoice reconciliation important?

There are many good financial practices that your SME can do, but within them, the reconciliation of invoices can help you detect some financial situations that you can solve in good time. Here we share some benefits of making a continuous reconciliation without having to be an accountant:

  • It allows you greater control of the performance of your business. Understanding all the inflows and outflows of money allows you to get a complete picture of the financial situation of your business. Knowing this landscape is vital to making better business decisions.
  • You can prevent losses. When you detect a bad financial direction that your SME is heading, you can take immediate actions to stop them and correct the course.
  • You can detect bad movements. Unrecognized charges are something no one wants to have, but by reconciling invoices, you can easily spot them and take immediate action with your account provider to avoid being impaired.

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