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Develop Your Own Personal Brand: Marketing Beauty

Developing a personal brand in the beauty industry involves crafting a unique identity that resonates with your audience, leveraging your skills, values, and expertise to establish a strong presence. Here are essential steps to market your beauty brand effectively: 1. Define Your Unique Value Proposition: Identify what sets you apart from others in the beauty industry . Determine your niche, whether it's skincare, makeup artistry, haircare, or holistic beauty practices. Highlight your unique skills, expertise, or approach that make your brand distinct. 2. Establish Your Brand Story: Craft a compelling narrative that reflects your journey, passion, and values. Share personal anecdotes, motivations, or experiences that connect with your audience emotionally. Your brand story should resonate with your target market and communicate authenticity. 3. Identify Your Target Audience: Understand your ideal customers' demographics, preferences, and needs. Tailor your beauty of...

What does CVV mean on a credit card?

Identity theft, data theft and even card cloning have been some of the main current problems faced by financial institutions and debit and credit card users. Due to this, the security protocols of these plastics are updated, improved and find new ways to increase their protection at the time of a purchase.  technologywebdesign

This is the case of the famous CVV, which for many became known until Internet shopping became popular, but in reality it has existed for several years as one of the most traditional security systems and which, even today, continues to be updated to deal more effectively with attacks on card users.


A little history of the CVV

CVV means Card Verification Value , which could be translated into Spanish as: Card Verification Value , this "Value" being referred to, always numeric. Over the years it has been known in different ways: CVD, CCV, CVN, CSC, CID or CVVC, but the most common and common to find is CVV.

According to Daniel Oduro's “Mine of Value” book, he tells us that the CVV was created by Michael Stone in 1997 and that it was a useful method in terms of fraud prevention without a card present at the time of purchase. It must be remembered that online transactions this year were still relatively recent and that people used to buy by phone or physically going to stores.

The reason why CVV is known by so many different acronyms is because, when this prevention system became popular, each issuer appropriated a different one, for example:

Visa used the CVV ( Card Verification Code )

Mastercard CVC ( Card Validation Code )

American Express CSC ( Card Security Code ), then changed the code on the front of their cards, changing the name to CID ( Card Identification )

Although there is still no standardization of the name, what is common is that all cards have this code, which generally consists of 3 or 4 numbers and which serves as a security protocol to obtain a confirmation from the client before performing a transaction; But, with the passage of time and the marked division between physical and digital purchases, it was subdivided into two different types of code, type 1 and type 2.

What are the differences between CVV type 1 and CVV type 2?

There are many ways that debit or credit card users have to avoid fraud , but the way that card issuers implement actions to avoid them is through the CVV that forces the user who tries to buy to have the card physically in front of him to be able to provide this code and authorize the transaction, but what happens when the purchase is in a physical store? Well for that the CVVs were divided into type 1 and type 2.

The CVV type 1 is a code that is encrypted on the second track of the charming stripe of a debit or credit card, it usually has more than the 4 visible numbers that the cards have, and it serves to authenticate the purchases that are made physically in an establishment.

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